Engage London 2011
5th & 6th December

Agenda

At Webtrends Engage London 2011, we will explore today’s digital universe and how it revolves around your knowledge and expertise. Throughout this two-day conference we will highlight the latest digital marketing trends, bring you thought-provoking speakers while also exploring how to seize the abundance of digital business opportunities.

The agenda for this year’s event will be published over the coming weeks and we will update delegates with regular news on the agenda and speakers.

 

Plenary Sessions Day One:

09:00 – Registration Opens – Main Hotel Lobby

10:00 – 10:15  - Nick Sharp, Webtrends – Welcome

10:15 – 10:45 – Alex Yoder – Webtrends – Vision of the Universe

10:45 – 11:30 – Luca Paderni – Forrester Research – Successful Marketing For The Digital Age

11:30 – 12:15 – Pranav Mistry – Sixth Sense Technology

12:15 – 12:30 – Adrian James – SiteTagger – Manage your Tags to Achieve Advanced Marketing Attribution Reporting

12:45 – Lunch

Breakout session Day One:

  • ACQUISITION
    • 14:00 – 14:30 – Acquisition search strategy
    • 14:40 – 15:10 – Forming a high performance social media strategy
    • 15:20 – 15:50 – Multi channel attribution reporting in Webtrends
    • 16:00 – 16:30 – Mobility: Acquire, engage & retain
    • 16:40 – 17:10 – The mission to improve Facebook Ad management
    • 17:20 – 17:50 – Facebook customer acquisition
  • CONVERSION
    • 14:00 – 14:30 – Analytics 10: Overview
    • 14:40 – 15:10 – Setting the right optimisation strategy
    • 15:20 – 15:50 – How to achieve incremental revenue from MVT with modest website visitor numbers
    • 16:00 – 16:30 – How brands leverage the excel dashboard engine, an e-dynamics add-on for webtrends, to manage and drive conversion
    • 16:40 – 17:10 – Down to earth location marketing
    • 17:20 – 17:50 – Optimisation quiz
  • RETENTION
    • 14:00 – 14:30 – Panel: Interesting lessons from site testing
    • 14:40 – 15:10 – How Europe’s largest retailers are making money using dynamic conversations with millions of individual customers
    • 15:20 – 15:50 – Integrating web behavioral data with email and CRM
    • 16:00 – 16:30 – Ads to fans: The best kept secret in the universe
    • 16:40 – 17:10 – Analytics 10: Directions
    • 17:20 – 17:50 – Microsoft Sharepoint for customer experience management
  • TECHNICAL
    • 14:00 – 14:30 – Extracting data from Webtrends – DX 3.0
    • 14:40 – 15:10 – Optimisation, targeting, OPET, JavaScript tricks
    • 15:20 – 15:50 – State of mobile measurement
    • 16:00 – 16:30 – Security and privacy
    • 16:40 – 17:10 – Analytics 10: Deep dive, Tips & tricks
    • 17:20 – 17:50 – Mobile apps/Site analytics

 

 

Plenary Sessions Day Two:

09:10 – 09:50 -  David Rowan – WIRED – Where your digital universe will be in 5-10 years

09:50 – 10:15 – John Yi – Facebook –  Beyond the Click: Qualitative and Quantitative Measurement of Facebook’s Impact

10:15 – 10:45 – David Coplin – Microsoft – The Changing World

10:45 – Coffee break

11:15 – 11:25 – Mike Ricci – Webtrends – Mobility: A Key Strategic Priority

11:35 – 11:45 – Mark Challinor – Telegraph – Traditional media is a-changing!

11:45 – 12:00 – Jeanniey Mullen – Zinio – I am the history of the publishing future – Join Me

12:00 – 12:15 – Brent Whitman, BlackBerry – Analytics for Mobile Apps

12:15 – 12:45 – Christian Howes – Webtrends – The Reality of Social Media

12:45 – Lunch

Breakout session Day Two

  • ACQUISITION
    • 14:00 – 14:30 – Attribution modelling
    • 14:40 – 15:10 – Email’s role in a world gone mocial
    • 15:20 – 15:50 – Face book customer acquisition
    • 16:00 – 16:30 – Multi-channel marketing success
  • CONVERSION
    • 14:00 – 14:30 – Organising for success with optimisation
    • 14:40 – 15:10 – Added value from merchandising analytics
    • 15:20 – 15:50 – Think different (in 3D)
    • 16:00 – 16:30 – New world B2B
  • RETENTION
    • 14:00 – 14:30 – Using Facebook for retention marketing
    • 14:40 – 15:10 – Analytics tagging audit
    • 15:20 – 15:50 – Hitting the c-suite spot
    • 16:00 – 16:30 – Rocket your e-commerce – deals marketing
  • TECHNICAL
    • 14:00 – 14:30 – Collect more… measure more
    • 14:40 – 15:10 – Optimisation targeting in Facebook and mobile/social
    • 15:20 – 15:50 – Integrations – email, Sharepoint, SAP
    • 16:00 – 16:30 – Analytics 10: Deep dive, tips & tricks